Essay on Maggi

Essay on Maggi Background Maggi Noodles In the last 20 years we have Just asked 2 minutes of your time. The Brand which clearly comes to mind on first recall is Maggi Noodles. Maggi Noodles is manufactured by Nestle under instant noodles portfolio. It was introduced with Maggi 2 Minute Noodles in India in 1982 when the only place to get noodles was Chinese restaurants. Maggi has undoubtedly has been the lifeline of many teenagers when in home or away from home. Maggi, as a brand, has seen many competitions in its Lifecycle. The brand has also diversified itself with launch of product ranges like soups, tomato sauce, seasoning, cup noodles, various flavours of maggi noodles like atta, rice, mized grains etc. Nestle remains its market leader position with 59.84% of retail sales in India,2009 (Source: Euromonitor International). But its market share is constantly eroded by new entrants like GlaxoSmithKline Consumer Health with Foodles,Capital Foods with SmithJones Instant noodles, HUL launching its Soupy Noodles under Knorr B rand umbrella. Brand Identity Kapferers Model Picture of Sender Physique Yellow Coloured Pack, 2 minute Noodles, fast to cook good to eat, Maggi Logo, Healthy Snack between meals Relationship Taste bhi Health Bhi, providing convenient food within 2 minutes with health and hygiene factor, caring and nurturing Reflection Health Conscious individual who is Hard pressed for time, Young and Fun loving, living with family Personality Enthusiastic, simple, uncomplicated, easily accessible, Fun loving, carefree, On the move, busy schedule Culture   Reliable, Innovative, Aspirant Lifestyle for rural areas, Sharing happiness, responsible Self-Image Young, trendy, fun loving, Independent, Healthy inspite of Sedentary Urban Lifestyle Picture of Recipient Stages in PLC Maggi Noodles is currently in growth stage after passing through maturity stage for brief period in mid 1990s. Introductory and Initial Growth Stage Maggi Noodles brand was in introductory and growth stage in 1982 1990s.Maggi took advantage of its early movers advantage in closed economy scenario prevalent in India during 1980s. The brand faced less competition due to few similar products available in the market. Brand Maggi made best use of the time to increase its brand awareness by focussing on product advertisement. The communication which was initially mis-directed towards women was shifted rightly towards children Maggi Noodles sponsored Hum Log, Indias first indigenous soap opera which began telecast on July 7, 1984. Maggi was launched with total advertisement slots of just 5 minutes during the breaks of serial which ran for over 156 episodes. This helped Maggi to establish as a popular breakfast and snack food across the country. This was also one the first instances of introduction of Fast Food in India. Growth Stage Maggi Noodles brand was in their growth stage in 1990s till late 2006 with brief period of declining sales due to faulty product innovation and formulae change from conventional maggi noodles in the form of launch of Dal Atta Maggi Noodles to noodles similar to TopRamen Noodles, noodles from stable of IndoNissinFoodLtd. Maggi was quick to revert back the original formulae to minimize damage. Product: New Product Variants like Atta Noodles, Mixed Grain Noodles and Rice Mania were introduced Source: http://www.maggi.in/maggi_multigrainz_noodles.aspx There was change in packaging for different variants of the noodles and launch of new variants Image Source: http://www.maggi.in/two_minutes_maggi_noodles.aspx Image Source: http://www.maggi.in/vegetables_atta_noodles.aspx Price Price was kept competitive with other launches in the market like Nissins Top Ramen Promotion Maggi was launched in different packages of 50 and 100 gms to increase the consumer base and attract the first time consumers Variants like Cuppa mania was launched to cater to mobile population, office goers Source: http://www.maggi.in/cuppamania.aspx Offering freebies like collectible foreign stamps, other freebies with maggi packs Maturity Stage Post 2009, there has been host of new entrants in the instant noodles market in India. ITC Launched its instant noodles under Sunfeast brand. GlaxoSmithKline consumer health and HUL also introduced instant noodles in 2010. The communication from Maggi has shifted from 2 minute noodles to Taste bhi Health bhi through introduction of variation in instant noodles. The competition has led to gradual fall in market share vis-a-vis other new entrants. New players are innovating in product packaging like launching noodles in circular shape so as to enable users to enjoy their noodles in full length. Market Scenario/Challenges Major challenge is to maintain the market leadership of Brand Maggi in increasing market with varied new entrants having strong market presence in other product variants. To be increasingly viewed as the most preferred snack by new generation Strategy to increase Rural market share through launch of Maggi Rasile Chow targeting low income population Change of consumer taste from taste to health conscious Masala Flavour is the leading flavour in instant noodles in India All new players have also introduced masala flavour in their brand Chicken is the second favoured flavour followed by vegetable and tomato Horlicks Foodles claim to provide five essential vitamins in their noodles which forces the major market players to stress heavily on the health factor associated with their brands HUL Knorr Soupy Noodles claim to be healthy snack between meal for children Need for elaborate Market research for Maggi Brand on attributes like Brand Image, Prefered Price, Taste, packaging, Health, Availability, Ingredients, product variety etc. Steps taken at different stages Extensive media advertising to increase the consumers familiarity with new product launches Wider flavours/varients being offered to cater to wide range of consumers Increased product penetration through availability in supermarkets, hypermarkets and kirana stores Product line extensions and repositioned products launched to engage new and changing consumer demographics Market Research was conducted to understand the General promotional strategies were implemented to increase brand visibility Events Online Maggi recipe Challenge, innovative entries were compiled into e-cookbook Launch of Me and Meri Maggi Campaign enable consumers to share their experience with Maggi and creating a nostalgic effect by letting them share their moments with Maggi . Launching Maggi goodies like Computer Wallpapers and ScreenSavers to increase Brand recall , Website- http://www.maggi.in/ Preity Zinta was roped in for brand endorsement. Maggi was tried to position it as lively brand with zing Summary The Brand Maggi is strongly established as a Family Brand with crisp brand equity in Indian market. The brand has always been known to have the first movers advantage in the portfolios like noodles, ketchups, soups, sauce, etc. The parent brand Nestle has been the strong symbol of family, shelter and warmth which brand Maggi has innovatively capitalized. Evolution in communication Brand Maggi has changed its communication from convenience factors ie Bas 2 Minute to Taste Bhi Health Bhi to stress on health factors along with taste and convenience. There was a shift from TG from women to children as their consumers. To increase the Point of Purchase Sales, Maggi innovated in Shelf placing by placing Maggi in lower shelfs to increase the visibility by Kids who accompany their mothers to shopping. Maggi has launched Chota Maggi worth Rs 5/- to increase product trail. Maggi was positioned as snacks for between meals to boost sales and attract new customers without changing their conservative food habits during meal time. Maggi also introduced contests for posting best recipes to be made with Maggi. The future of noodles sectors seem good with growth in retail sales of 19% in 2010 in value terms and forecasted to grow at12% CAGR over next few years.Being a sector with low entry barrier, the segment share is vulnerable to new entrants like in-house brands of BigBazaar retail chains of Future group, More of Birla Group, Star Bazaar from TataGroup etc. and host of foreign players entering the market lately. Major Noodles manufacturing firms market share: (Source: EuromonitorInternational Report) Figure : Market Forecast for Noodles market in India Recommendations for Brand Maggi Proliferation into untapped rural markets through strong distribution channel available in India Product line extension with variants for varied markets Innovation in Product, packaging and pricing of Maggi Noodles through investment in Market Research Launching health awareness campaigns, publish health information, sponsor health camps etc. to educate the customers about benefits of health foods To engage customers more through evolving mediums like social networking sites etc.This would enable the Maggi Brand Managers to listen to reviews from their customers and improvise any other suggestions if needed.

Significance of Communication Skills

Conversing and corresponding with people around is such a common activity that most of individuals are so preoccupied with their daily routine that they do not stop and ponder over the immense advantages that business enterprises can derive from mastering the art and science of communication. Following payoffs are only suggestive: (1) Communication is the life blood of an organizationOrganization cannot function without people interacting, conversing or corresponding with one another. All enterprises require human beings working for it or with it, to:Interact and reactMake assumptions about future or forecast future events ï‚ · Plan or draw up a rough blueprint for the futureOrganize / design a format of how to get resources together to achieve the planStaff or gather / recruit people and get them to desired locationsLead or direct people, and devise their jobs so as to adhere to the planExchange information, ideas, plans and proposalsMeasure and monitorCoordinate and controlCommu nication has been described as the „glue‟ that holds the entire organization together as one entity. Without communication, managers / leaders are not able to influence the attitude and behaviour of people to achieve the common objectives.Internal communicationBefore the end of nineteenth century, businesses were small; they started growing in size from the beginning of twentieth century. Contemporary business enterprises are very large and have not only become multinational but also transnational in character. Besides, they have grown in complexity in terms of a wide array of products and services they deal in and the number of countries and continents they are operating in. Also, arising from liberalizing of many national economies, global competition has intensified and the rate of change in market place has accelerated. Market forces have  also become very dynamic, almost verging on chaos.With business becoming very large in size, complex in nature and rapidly chan ging dynamics, enterprises must put in place effective internal communication so that every one can be kept informed of happenings within the large corporation. It is the only way managers / leaders can build understanding among people located in far off communities, countries and continents – stringing them together in to a beautiful necklace that everyone can be proud of.External communicationAs a business enterprise in the modern society, it has to interact, pro-act or react to happenings in other institutions viz.Government bodies, statutory / regulatory agencies, municipal authorities etcDistributors, dealers and retailersCustomers, community and society at largeReputed organizations are concerned about their public image, goodwill and trust. In order to further reinforce their reputation, they participate in a number of activities:Public speeches by senior executivesTactful responses to comments and criticisms in the mediaPreparation and distribution of informative pamp hlets about the firmMarketing communications or advertisement / publicityProduction and dissemination of product catalogues, videos etcBecause of their importance, these activities are centralized in the Public Relations and Corporate Communications department of large corporations. These activities have emerged as specialist skills of critical importance to the well being of the company. Successful messaging can: ï‚ · Eliminate unnecessary correspondence  Save time and expenseBuild favourable impression in public mindEnhance reputation and goodwillHelp increase company profits and profitabilityCommunication skills as vital job requirementHuman beings are communicating all the time. Ability to express powerfully and influence the attitude and behaviour of people for giving better performance on their jobs, has emerged as a job skill of critical importance for managers / leaders at all levels of management. Thus all employees are expected to:1 Write good correspondence 2 Be good in oral conversation 3 Develop and cultivate powerful body language 4 Be able to sell ideas and products effectively 5 Be very good in weaning away customers from competitor and retaining themIt is now increasingly understood that even specialists like accountants, engineers, technicians etc should have good communication skills. In the present day knowledge society, competitive advantage of acquiring excellent communication skills cannot and perhaps need not be emphasized!Communication skills essential for promotion Communication skills have emerged as the most critical prerequisite for promotion to senior executive positions in the industry. Consequently, managers at lower rungs of organizations should also have good command over the spoken and written language of the business. As a general rule, managers should have the ability to make their communications heard, read or understood. Individuals who have had quick rise to senior level positions, attribute it to their being good i n conversation and in articulating topical issues besides being very good in written communications – be it in writing persuasive letters or producing concise and compelling reports.Communication skills aid problem solving A person can become a good communicator only when he is a clear and systematic thinker. Acquiring effective communication skills adds to one‟s self esteem and confidence. This helps managers to be able to collect relevant information and get around people quickly that are essential prerequisites for any problem solving effort.Communication skills ignite enthusiasm If a person is able to articulate viewpoint of the group he belongs to, it enthuses him because he becomes the automatic choice as their representative. The person becomes more spirited and involved and his group activities increase manifolds. People rally around such persons more readily and they progress in to more important roles.Communication skills enhance motivation People who have goo d oral or written communication skills usually develop into very good listeners. Listening to others leads to added learning that influences their attitude and behaviour. It goes a long way in re-orienting their mindset towards work and enhancing their performance. Such persons become more aligned to firm‟s objectives and are motivated to accomplish them.Communication skills are advantageous in personal life As private citizens, individuals take part in a lot of activities like sports, club work, social work, community work etc. People also participate in other social, cultural and religious activities. If they are good communicators, they get noticed quickly and can be appointed or nominated to many such activity groups. Before long, they become well-known and prominent member of the community. (10) Communication skills hone leadership traitsFrom the foregoing discussions, it is easy to understand that all leaders in business, industry or political arena, have notably better skills in communication. They are able to deliver informative and persuasive speeches to audience at large. They are able to draw up, compose and distribute most effective posters, banners and circulars. Thus effective communication skills propel them to positions of leadership. (11) Dividends from effective communication skillsCommunication skills have come to be recognized as integral part of one‟s upbringing and personality. His choice of words and phrases and their use is quite unique to him and can directly give clues to his personality. In the modern age of knowledge society when education, training and skills are being formally taught, communication skills have become of critical importance in every day life. It is said that it is no use having brilliant ideas if one cannot put them across properly, accurately and lucidly. Following illustration highlights the strategic importance of role and importance of communication skills: Effective Communications  Enhance

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Diabetes Management in Adults - Free Essay Example

Sample details Pages: 4 Words: 1284 Downloads: 5 Date added: 2019/05/08 Category Health Essay Level High school Tags: Diabetes Essay Did you like this example? This paper discusses eight published articles that explore results from research conducted using telehealth and its effect on diabetes management in adults. The articles vary in their modes of intervention. Most articles used traditional intervention such as an office visit for comparison. This paper examines all articles included to suggest that telehealth in general has an effect of diabetes management in adults, and that different modes of intervention should be studied in order to fully understand how telehealth intervention influences diabetic patients. The Effect of Telehealth on Diabetes Management in Adults Telehealth can be defined as a means of delivering healthcare communications through telecommunications technology (Hovey, 2018). This allows a provider to treat a patient without physically being in the same location. Telehealth is a broad topic that encompasses the term telemedicine. Telemedicine can be defined as the exchange of medical information from one site to another via electronic communications for improving patients health, according to the American Telemedicine Association (2012). This can include the use of remote technology to replace office visits with remote visits, and remote patient training and monitoring. Many of the references used include the terms telehealth and telemedicine, and often use similar interventions. Don’t waste time! Our writers will create an original "Diabetes Management in Adults" essay for you Create order Providers and patients, in different locations, are connected through audio or video communication tools. Remote patient monitoring tools such as home blood pressure monitors can be incorporated in. There are many benefits and few drawbacks to telehealth. Some drawbacks of telehealth can be difficulty differentiating symptoms, such as a runny nose versus tearing eyes (Bowman, 2014). Certain behaviors and symptoms concerning domestic violence and suicide risk may also be easily overlooked. In America, healthcare is expensive for all parties involved. The implantation of telehealth offers technology that can offer increased access to healthcare at a value. This can include less travel and reduced emergency room visits. Significance of Telehealth and Diabetes Telehealth is a significant part of healthcare in that it offers an alternative means of treating patients that can benefit both the provider and patient. According to the Center for Disease Control (National Diabetes Statistics Report, 2017), more than one hundred million U.S adults are now living with pre-diabetes or diabetes and it remains one of the most leading causes of death in the Unites States. Identifying Diabetes Diabetes is a condition in which the body does not properly process food to use as energy (National Diabetes Statistics Report, 2017). Diabetes has two types. Though there is childhood diabetes and gestational diabetes, they will not be discussed in this paper. Type 1 is known as insulin dependent diabetes mellitus which can include autoimmune, genetic and environmental risk factors. Type 2 diabetes is when the body does not use insulin properly, and causes blood glucose levels to rise higher than normal. Type 2 risk factors include age, family history, obesity, impaired glucose tolerance, physical inactivity and race/ethnicity. Diabetes can lead to other comorbidities such as heart disease, blindness, kidney failure and lower extremity amputation (National Diabetes Statistics Report, 2017). Hemoglobin A1c (HbA1c) is an indicator of treatment effectiveness in patients with diabetes as it reflects average glycemia over many months and is heavily correlated with diabetes complications (Marcolino et al., 2013). Using Telehealth to Manage Diabetic Patients Care Replacing an in-office visit with a telephone visit offers the ability to save time and money. Telehealth has the advantage of convenience allowing for patients to be treated in the comfort of their own homes and eliminates transportation and travel difficulties and expenses. At home tools such as glucometers and blood pressure monitors can be used and incorporated into telehealth consultations. A pilot study involving one nurse practitioner (NP) and adults with type 2 diabetes utilized telephone intervention to see the effectiveness in improving A1C. The NP used the phone calls for interactive educational sessions following the American Association of Diabetes Educators (AADE7) principles for diabetes management skills (Barker, Mallow, Theeke Schwertfeger, 2016). An evaluation of studies using telemedicine to manage diabetes included the use of automated phone calls and installation of blood glucose monitors in patients homes (Garelick, 2015). A systematic review and meta-analysis of randomized control trials studied the effect of telemedicine interventions on change in blood pressure, LDL cholesterol, HbA1c, and body mass index included computerized systems for information exchange, video conferencing, and exchange of information via telephone or other mobile devices, short message service, or through the internet (Marcolino et al., 2013). Sixteen randomized control trials on diabetic patients were used to assess the effect computer based self-management interventions, which included clinic based brief interventions, internet interventions that could be accessible from home and mobile phone-based interventions (Pal et al. 2013). The Role of the Nurse Practitioner in Treating Diabetes with Telehealth Rural and underserved areas can have a lot to gain from the accessibility of telehealth. For nurse practitioners, it is a great tool for interacting with their patients as colleagues as well. Practitioners must still abide by the Health Insurance Portability and Accountability Act (HIPAA), which provides guidelines and security for electronic health data. This also offer a challenge, as there is more opportunity for exposure of patient information through technology. Though it can replace an office visit, this does not mean the care is subpar. Nurse practitioner telephone intervention showed effectiveness in improving A1c (Barker, Mallow, Theeke Schwertfeger, 2016). When used for educating themselves, telemedicine enables practitioners to better assess, identify and treat diabetic foot ulcers (Beate, Gjengedal, Graue, Thorne Kirkvolde, 2016). Education received via telehealth intervention helped increase patient knowledge of their conditions, treatments and healthy living (Lee, Greenfield Pappas, 2018). Outcomes Telehealth and telemedicine have proved to be a beneficial source for managing diabetes in adults. Telehealth intervention by practitioners showed improvements in lowering blood pressure, LDL, and HgbA1c and empowered clients to better manage their diabetes (Zavana Millian, 2014). Six studies with varying telehealth interventions form automated phone calls to home devices showed a decrease in patients Hba1c regardless of study size and demographics (Garelick, 2015). Computer-based and mobile phones diabetes self-management interventions to manage type 2 diabetes have a small beneficial effect on blood glucose control (Pal et al., 2013). A telephone intervention focused on education with adult diabetic patients resulted in a decrease in mean blood glucose values (Barker, Mallow, Theeke Schwertfeger, 2016). An evaluation of four randomized controlled studied using telemedicine intervention showed a decrease in HbA1c levels in the intervention groups compared to control groups (Garelick, 2015). A systematic review and meta-analysis showed that telemedicine strategies in combination with the typical care are correlated with improved glycemic control and BMI reduction in diabetic patients. However, the review also stated there was no clinically relevant impact on LDL and blood pressure (Marcolino et al., 2013). A review of sixteen randomized control trials using computer based self-management showed a small beneficial effect on blood glucose control, with the largest effect being on the mobile phone subgroup as opposed to clinic and home-based groups (Pal et al, 2013). Limitations Though telehealth intervention proved to be beneficial in adult diabetes management, these studies offer many limitations as well. Many studies included small sample sizes, causing even large changes in values to be possibly statistically insignificant. Short durations preventing an end A1c evaluation to assess was another limitation, as well as lack of reimbursement for providers (Barker, Mallow, Theeke Schwertfeger, 2016). Regarding a voluntary study, motivation became a possible limitation, due to its contribution to decreasing HbA1c levels in relation to the control group (Garelick, 2015). Having participants that were computer literate and well educated posed as a limitation as well, being that it may have over represented the results due to participants motivation and engagement in self-management. (Pal et al., 2013). The themes of sample size and motivation stayed fairly consistent as a limitation throughout the studies included.