Writing for Different Cultures and Audiences Essay - 2

Writing for Different Cultures and Audiences - Essay Example A more comprehensive evaluation of the exhibition on Afghanistan’s hidden treasures were critiqued through emphasizing the value of preserving ancient art. It was therefore an opportunity for readers to appreciate realizing that contemporary art could still present and highlight ancient art as a means of sharing the legacy to current generation. The image taken and incorporated in the critique rationalized the theme which stipulates that â€Å"A nation stays alive when its culture stays alive†. The statement affirms the influence of ancient art as inspirational pieces in today’s culture. The comments that were noted through viewing the exhibit were clearly structured to describe Julien’s art work as totally innovative and captivating. Through a new medium (single channel projection on a panoramic screen), the ability of the artist to put into screen an interplay of fragmented videos and sounds was deemed to be effective in capturing the audience’s appeal. As such, one was intrigued by the information noted through the personal insights and interpretation of Julien’s art

Can one argue that we live in an all-inclusive Information Society Essay

Can one argue that we live in an all-inclusive Information Society Illustrate your answer by offering examples from the media a - Essay Example ICT has proven its worth for providing economic developments, improving the quality of living, opening employment opportunities, and linking people no matter where they may be located in the world. The purpose of this paper is to examine whether or not one can argue that people live in an all-inclusive Information Society. Hence, it will dig into details such as the background of the network society, the definition and facts about all-inclusive information society, some issues that surround it, the influence of media and other communications industries, and the arguments, advantages, and disadvantages of the issue in focus. Background of All-inclusive Information Society The e-inclusion policy of Europe aims to lessen disparities when it comes to ICT usage among every single person despite social status. This policy wishes to create an all-inclusive information society, also known as the network society wherein everyone can create their own opportunities in business, education, and e mployment by being able to access reliable information through the different tools and services provided by ICT easily (International Telecommunication Union 2012). Manuel Castells (cited in Glass 2005, p. 9) once postulated that ‘in a new network economy, information becomes a key factor in economic productivity.’ For example, the flow of stocks in the market is based on relevant information regarding businesses and finances, as well as social and technological trends. Hence, information is made known through ICT and the relevant information is being used to improve businesses and increase economies. The all-inclusive information society is needed in order to balance development in a nation—both the urban and rural areas. The ICT tools and services must be fairly accessible and convenient to all citizens so that they will access information equally relevant for the improvement of their quality of living for all types of people including the disabled, old, and th ose living in remote areas where there used to be difficulties in finding good signals to access the net (European Commission 2007). In the advent of technology, only few people were able to make use of the internet especially the educated ones. These days, almost everyone can use and access ICT tools and services—even children can go online and be able to do e-learning. However, despite these advancements, studies have shown that factors such as education, age, employment, culture, and language may impede the e-inclusion policy because these are major drawbacks in the effective usage of information and communication technologies (Webster 2006). Solutions to these have constantly been researched and studied in order to realise the policy fully. Countries like Europe have implemented this and are close to around 80% of success in the e-inclusion. They still need to do a lot of work, though, and they are aware of it. Other countries, especially those belonging to the third worl d country will find this a difficult task because first and foremost the availability and affordability percentage of people in using ICT tools and services is quite low, but the positive side is that there are more and more people becoming more literate to these technologies little by little (European Communities 2006). In an all-inclusive network society, every ICT user will be able to express his or her opinion, which is a great way to make

Personal Development: Manager and Leader

Personal Development: Manager and Leader Career development is an organized approach used to match employee goals with the business needs of the agency in support of workforce development initiatives. The purpose of career development is to enhance each employees current job performance, enable individuals to take advantage of future job opportunities and fulfill agencies goals for a dynamic and effective workforce. Personal development is the process which includes personality, relationship, communication, self-awareness and way of thinking among time must be improved as compare to previous. Personal development is very important and helpful to achieve the desired goals and objectives. Personal development is our conscious self-improvement and self-transcendence. It is the aspiration to realize our higher self. Personal development goals will help organisations achieve their own objectives .if a manager or any person have these abilities that would be contribute to the organization to achieving its goal as well as help to achieve there own personal development goals. The process of Personal development involves several aspects like: 1. Transcending our Negative Qualities 2. Controlling Our Thoughts 3. Self-Transcendence 4. Intuition 5. Minimise Desires 6. To Live in the Heart 7. Gratitude 8. Enlarging our sense of self. Personal Skills Assessment There are lot of skill in personal assessment but I am mentioned just three main skill these are planning and organization skill, interpersonal skill, and leadership skill. Personal skill assessment table : Planning organizing skill Interpersonal skill Leadership skill Meeting deadlinesBeing helpful to friendSeeing a clear outcomeDelegating task to othersBeing helpful to strangersBeginning new tasks and projectsDeciding on puritiesSolving argumentsGetting people to work togetherJuggling taskUnderstanding how other feelNegotiation with othersMaking arrangementOffering supportInspiring confidenceSetting clear goals and objectivesAnticipating need of self and otherTaking difficult decisionReviewing success or failureTalking to all kind of peopleShowing good judgementWorking unsupervisedWorking well in a teamUsing and seeking skill of otherCreating efficient systemsEncouraging and motivating otherDealing well in crisesImproved/adopting ideasSharing credit with otherGiving feedback to othersSetting up control systemDealing patiently with difficult peopleMotivating selfSeeing alternative methodsRepresenting otherMotivating othersControl your temperPlanning and controlling taskWorking well with people of different status., race or valuePromoting handling changesPlanning and Organization Skill Planning and Organizing is the skill that is part of Ability to plan group of basic skills. Planning is the ability to conceive, develop and implement plans with purpose of accomplishing short and long term goals. Planning and organizing is important for different positions and functions. Systematically develops plans, prioritizes, organizes and manages resources in order to accomplish business goals within a defined timetable. Interpersonal Skill interpersonal skills are the skills we use to interact or deal with others. Interpersonal skills are sometimes also referred to as communication skills,people skills and/or soft skills. How we deal with others can greatly influence our professional and personal lives, improving these skills builds confidence and enhances our relationships with others. Leadership has been described as the process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task Leadership Skill effective leadership is the ability to successfully integrate and maximize available resources within the internal and external environment for the attainment of organizational or societal goals. 3.0 Personal Goals and Plan Six SMART Personal development goals SMART is an acronym for goals that are: specific, measurable, attainable, relevant and time-based. A specific goal is easy and simple to describe. When you set some goals for yourself, are they precise and specific. I want to be happy this is not specific. I want to live happily in Jeddah is specific. Your personal power must lies in clarity. A measurable goal is one that has a specific outcome means must be measurable in term of percentage, price,quality and etc. How will you know when youve achieved your goal? For example, the goal of saving 10,000 in a year, or make profit 30 % in sale is measurable. It can be easily measured after end of year. An attainable goal is one that allows you to stretch means that goal is possible, but is not impossible. Lets say you want to make a million pound. Great goal. But, if you are currently out of work or are not saving money, this goal is currently not achievable. A relevant goal is one that has meaning for you means that goal is meaningful for you. It is not just a good idea. It reflects who you are and what you value as a human being. Pick something that gives you joy. If you want to lose weight connect that desire to a larger intention. Living a healthy and fit life is the larger intention that makes the weight loss goal relevant. Choose things that are important to YOU and that make a difference in your life. A time-based goal is one that has an end date like I will make 10,000 profit in a year and give the date like December 31. Even if you dont know if you can accomplish your goal in the time youve set for yourself set a date anyway. The mind responds to specifics. Setting a date and creating a plan or path for the goal will notify your mind you mean business! Table 1.2 SMART Personal Goals Personal Development Goal SMART Criteria S M A R T Goal 1: To complete CMI-5 in 2010 Goal 2: To complete my Bachelors by 2011 Goal 3: To complete MBA by 2012 Goal 4: To complete PHD by 2015 Goal 5: To get job in TNT by 2015 Goal 6: To take better position in TNT by 2016 with the help of Personal development. 3.2 Personal Development Plan Personal Development Planning is a structured and supported process undertaken by an individual to reflect upon their own learning, performance and/or achievement and to plan for their personal, educational and career development. The primary objective for PDP is to improve the capacity of individuals to understand what and how they are learning, and to review, plan and take responsibility for their own learning, helping students:  ·become more effective, independent and confident self-directed learners  ·understand how they are learning and relate their learning to a wider context  ·improve their general skills for study and career management  ·articulate personal goals and evaluate progress towards their achievement  ·and encourage a positive attitude to learning throughout life. Table 1.3 Personal Development Plan Name Umer FarooqOrganisationDesignation/Job Title Finance ManagerStart Date for PDP End Date for PDPDate Plan Written Date Plan Reviewed Existing Skills and Knowledge Skills planning and organising skill interpersonal skill leading skill Knowledge Management studies finance marketing human resource operations organizational behaviour statistics Management information system Marketing Information system sociology physiology Personal Development Goals 1 to complete CMI-5 in 2010 2 take admission in CMI-7 in 2011 3 got admission in MBA in 2012 4 take admission in PHD in 2013 5 apply for job in TNT in 2014 6 after getting job apply for better position and place in 2015 Personal Development GoalSpecific Actions RequiredMilestonesResources AvailableAnticipated Implementation ProblemsStart DateEnd DateOrganisationalGoal 1 To pass CMI Level 5 by March 2011 Submit 08 Assignments and Project on time and pass all of them Maintain 80% attendance Pay Fees on time Read extra reading material to develop business and management knowledge 26 April 201025 April 2011Information On the job skills Time IT resourcesTime Money Personal Contacts Goal 1:- Goal 2:- Goal 3:- Goal 4:- Goal 5:- Goal 6:- 4.0 Assessing Resources for Personal Development Plan 4.1 Assessing Organisational Resources Your Six Personal Development GoalsOrganisational Resources AnalysisIs it viable to use organisational resources to achieve this goal? Yes/NoType of organisational resources availableAdvantages of using this organisational resourceNo Information On the job skills Time IT resources Practice based Application of knowledge to work Communication skills improvement Study time / Part time working experience NoInformation On the job skills Time IT resourcesPractice based Application of knowledge to work Communication skills improvement Study time / Part time working experienceyesIntern-ships managerial information timeCan achieve carrier development through intern-ship can use managerial information for study material Table 1.4 Assessing Organisational Resources to assist Personal Development Your Six Personal Development GoalsOrganisational Resources AnalysisIs it viable to use organisational resources to achieve this goal? Yes/NoType of organisational resources availableAdvantages of using this organisational resourceGoal 1 To pass CMI Level 5 by October 2011No Learning educational theory facilities information knowledge trainingInformation On the job skills Time IT resources Goal 2 Take admission in CMI-7 in 2010NoLearning educational theory facilities information knowledge trainingInformation On the job skills Time IT resourcesGoal 3 Got admission in MBA by 2012yesLearning educational theory facilities information knowledge trainingIntern-ships managerial information timeGoal 4 take admission in PHD in 2013yesLearning educational theory facilities information knowledge trainingIntern-ships managerial information timeGoal 5 try to get job in TNT in 2014yesPractical work experience pay contacts facilitiesReference recommendation benefitGoal 5 -apply for better position place in 2015yesPractical work experience pay contacts facilities responsibility communication skills development personal developmentInterval training programs personal development skills 4.2 Assessing Personal Resources Assessing what resources you have at your disposal before you plan out your goal aids you in several ways. Youre more likely to make informed decisions and better plans to achieve your goal quicker. Youre also more likely to get better, more specific help from others than if you were to blindly run head first into a plan.

Colgate-Palmolive :: Oral Hygiene Industry

Colgate-Palmolive has remained a leader in the oral hygiene industry. The company operates all over the world and has been successful in all markets. One reason the company has remained successful is because the company understands its customers and customer buying behaviors. This paper will discuss different segmentation variables for Colgate-Palmolive. This paper will also discuss the behavioral influences. Finally, this paper will make some recommendations for the Colgate-Palmolive company. Segmentation Variables According to Keller and Kotler (2009) there are four segmentation variables. Those four variables are geographic, psychographic, demographic, and behavioral. Colgate-Palmolive operates in four geographic divisions: North America, Latin America, Europe/South Pacific, and Greater Asia/Africa (Datamonitor, 2011). The company sells its products in over 200 countries (Colgate-Palmolive, 2011). Demographic variables include age and life-cycle stage, life stage, gender, income, generation, and social class (Keller & Kotler, 2009). According to Laidler and Quelch (2011) â€Å"CP’s consumer research indicated that consumers of the baby boom generation (adults born in the 1940’s, 1950’s and early 1960’s) were becoming more concerned about the health of their gums as opposed to cavity prevention and were willing to pay a premium for new products addressing this issue.† Colgate offers a wide variety of products that address total oral care. Mothers, Hispanics and people with a busy schedule are also a target market of Colgate-Palmolive. Women and mothers are generally the person that does the shopping for the family. Pictures of mothers and their children are in many of their advertisements. The United States has a growing Hispanic population that Colgate has begun to market to. The company has advertisements in Spanish and packaging in Spanish (Veiders, 2008). For people on the go, Colgate developed the Colgate Wisp. In order to better understand the psychographic variable the company has put into place a new business planning tool. This new business planning tool will help executives measure the impact of the company’s advertising strategies. The business planning tool will also help the company determine where they should reallocate advertising and promotional spending (DeSanto, 2010). There are many consumer behavioral variables. Many of Colgate’s products are impulse buys and are decided in the store (Drug Store News, 1900). The company realizes how important shelf space and in store promotions are. They are offer a wide variety of products to fit anyone’s needs.

Tata Motors Going Global

TATA MOTORS—GOING GLOBAL The wave of liberalization, privatization and globalization, which started sweeping India since the early 1990s, gave Tata Motors (established in 1945) a new direction in the path of globalization. The Tata Motors firstly, realized that if it wants to grow then it cannot afford to keep its business connected solely to the fortunes of one country. Secondly, with the dismantling of import restrictions in the near future or it the rupee begins to gain ground then India may not continue to have the low-cost manufacturing advantage which it has enjoyed so far. In that scenario, a transnational presence across countries that could offer greater cost advantages for manufacturing, will pay off. Thirdly, the automotive business is highly competitive and the competitiveness depends on economies of scale, quality and efficiency which could directly improve if the organization enters the foreign markets. The question that came in the minds of the senior management at Tata Motors was— â€Å"Should we remain an exporter of vehicles, which we have been doing since 1961 or should we venture into the international automobile market as a company that can match the best in the business? The answer was to widen its foreign campaign to more than just exports. As a result, recognizing the need to integrate its international strategy with its domestic one, the company split its previously independent international business arm into the two business units—the Passenger Car Business Unit (PCBU) and the Commercial Vehicle Business Unit (CVBU). T he company’s passenger car range comprises the hatchback Indica, the Indigo Sedan and the Marina, its station wagon variant, in petrol and diesel versions. The Tata Sumo, its rural variant, the Spacio and the Tata Safari (the country’s first sports utility vehicle) are the company’s multi-utility offerings. The company’s Commercial Vehicle Business Unit (CVBU) has over 130 models of light, medium and heavy commercial vehicles ranging from two tonnes to 40 tonnes, buses ranging from 12-seaters to 60-seaters, tippers, special purpose vehicles, oil-road vehicles and defence vehicles. Dr. V. Sumantran, Executive Director, PCBU, says, â€Å"The company has now embarked on a road where we have made exports an integral part of our business. We do not think of sales outside the country as a separate activity. It is now integrated within the mission of each of its businesses. † Ravi Kant, Executive Director, CVBU, says, â€Å"In a cyclical business such as ours, it is important that we hedge against cyclicality. International business offers an opportunity as different countries go through peaks and troughs in demand at different points in time. Our capacity utilization is more effective and risks of downturns can be mitigated. † The two units have classified different markets in terms of size, growth opportunities, product segments and target volumes. After analysis of markets the company has decided to focus on 15 to 20 key countries, where the company will have a significant presence in terms of volumes and market shares, against being present as an exporter in 70 countries. Says Praveen Kadle, Tata Motors Executive Director of Finance and Corporate Affairs, â€Å"Tata Motors does not plan to be all over the world. Supply will follow demand and the company will need to address the markets tor different vehicles as stand-alone projects. For example, the compact- sized Indica will be marketed in countries where the company perceives a substantial market for it, like it did in Europe. The same goes for our commercial vehicles business. † The implementation of new business strategy involves three stages—product upgradation, sales and distribution processes, and deeper penetration into foreign markets. Tata Motors has taken a number of initiatives to strengthen both product reliability and durability. Through its subsidiaries and joint ventures, the company is engaged in engineering and automotive solutions, automotive vehicle components manufacturing and supply chain activities, machine tools and factory automation solutions, high-precision tooling and plastic and electronic components for automotive and computer applications, and automotive retailing and service operations. The company also draws on the resources of leading international design and styling houses like the Institute of Development in Automotive Engineering, SPA, Italy and Stile Bertoni, Italy. The company has been successful in Sri Lanka and Malaysia where the installation of a sales process system and face-to-face customer meets through road shows and service workshops have started giving results. In order to enter foreign markets the company is following three routes. The first is the traditional method of exports, at which the company has been quite successful, notching up export revenue of Rs. 969 crores in the first nine months of FY 2004—05, recording a growth of 41 per cent from sales in Europe, Africa, the Middle East and Asia. The second is the setting up of assembly operations in foreign markets. Tata Motors first used this strategy when it set up its first assembly operation in Malaysia in 1974. Since then, the company has successfully used it for expansion into Malaysia, Bangladesh, Senegal, South Africa and Ukraine by way of setting up assembly operations there through its distributors. The third is the route of acquisition and alliances. Tarn Motors entered into a tie-up with MG Rover, U. K. , to supply 1,00,000 Indica to be badged as City Rover. Highlighting the importance of the tie-up, Dr. V. Sumantran, points out that the Rover agreement has been an important step in helping Tata Motors to gain very quick access to a fairly large market. ‘Working alone in this area would have taken us much longer to create a distribution network. The exposure that the company and the products have received through the agreement validates the belief that we have arrived at a significant milestone in promoting the Tata brand,† elaborates Dr. Sumantran. It acquired Daewoo Commercial Vehicles, S. Korea, in 2004, keeping the synergies in mind which are quite significant—a presence in the 250 to 400 HP range of trucks is what the Korean company brings to the table, as this complements the existing product range of Tata Motors which delivers vehicles up to 210 HP. The process gave not just a manufacturing asset base, but access to the market through an already strong brand identity. In 2005, it acquired a 21 per cent stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, with an option to acquire the remaining stake as well. Hispano’s presence is being expanded in other markets. Today, Tata Motors is India’s largest automobile company, with revenues of Rs. 20, 483 crores (USD 4. 7 billion) in 2004—05, and is the world’s fifth largest medium and heavy commercial vehicle manufacturer. Its immediate goal is to achieve a 20 per cent contribution to its overall revenue from its international businesses by 2006. The leading global auto majors, for whom anywhere from 30—50 per cent of their business accrues from overseas sales, Tata Motors is still a long way off, but Mr. Kadle believes that with its aggressive growth strategy a contribution of around 35 per cent maybe achievable in the next five-six years. Questions 1. What are the objectives that drove Tata Motors towards globalization? 2. What are the entry strategies that are being followed by Tata Motors in order to capture the foreign markets? 3. Discuss the logic behind the entry strategies that are being followed by Tata Motors. 4. In your opinion to what extent Mr. Kadle’s belief of overseas sales contributing 35 per cent of overall revenue, in the next five-six years, appears attainable?

Eagle Eye Movie Review Essay

In the thriller Eagle Eye, two stranger’s lives are intertwined by a mysterious, female telephone caller. Jerry Shaw (LaBeouf) returns to his apartment one day to find he has received weapons, ammonium nitrate, classified DOD documents, and forged passports. Later, Jerry receives a strange phone call that informs him that the FBI is on the way and that he needs to flee, but he refuses and is arrested. Rachel Holloman’s (Monaghan) son’s life is soon later threatened by the caller, forcing her to assist Jerry Shaw in his escape from the FBI and other mysterious deeds demanded by the caller. Unfortunately, the requests of the anonymous caller become increasingly dangerous as the FBI quickly identify Jerry and Rachel as the country’s most wanted fugitives. It becomes apparent mid-way through the movie that the female caller is using everyday technology to track and manipulate the helpless pair. Although escaping conditions are futile, Jerry and Rachel come to realize they have to work together in order to find who disrupted their lives, and prevent the diabolical objectives of the genius behind the phone calls. First and foremost, this movie is highly unrealistic. It is clearly not possible that a computer could control cranes, power lines, and traffic lights during a high-speed chase to insure that a pair of innocent civilians could escape unharmed from dozens of police vehicles. However, Eagle Eye, does more than provide wildly improbable chase scenes in its plotting. This movie shows how technology can consume us by illustrating the helplessness of Jerry and Rachel. The two could do nothing to evade the computerized, female, phone calls because not only was the anonymous woman’s presence seen everywhere, but the lives’ of Jerry and Rachel were at stake along with the lives’ of their loved ones. Turkle similarly displays that technology has the capacity to consume us when she says, â€Å"I worried whether losing oneself in worlds within the machine would distract us from facing problems in the real† (xi). This quote applies to the movie because both Jerry and Rachel are completely distracted from their personal lives while under the influence of the caller. The manipulative nature of technology on Jerry and Rachel is seen when the pair obeyed the phone call and evaded the police and robbed an armored truck. Although one could say they are submitting to the  phone caller in order to save their loved ones, they could instead do the legal thing by turning themselves into the FBI. The message that I take away from this is that technology can consume people by making it seem that giving in to to technology is the only option. Turkle suggests that humans and technology have a symbiotic relationship. This seems to be straightforward, but what I believe she thinks we should realize is not what technology does for us, but what it does to us. In Eagle Eye, once Jerry and Rachel began to refuse to respond to the woman, the effectiveness of the havoc was reduced. Turkle states, â€Å"Computers no longer wait for humans to project meaning onto them. Now, sociable robots meet our gaze, speak to us, and learn to recognize us. They ask us to take care of them; in response, we imagine that they might care for us in return† (2). I think that once Jerry and Rachel saw that they were being manipulated by technology, they realized they had to choose not to respond. It becomes apparent that technology was not really serving its purpose because it was the phone caller utilizing Jerry and Rachel, technology using the humans, an awkward irony. Simply not becoming a victim was the solution. Eagle Eye is quite the far-fetched movie to say the least. However, we can see how manipulative technology can be by looking at the accounts of Jerry and Rachel. The female caller who symbolized technological corruption showed the frightening possibilities of a not so far away technologically centered world. Turkle has similar fears and foresights and realizes that humans are subjects to the power of their devices.

Neuroscience

Neuroscience Neuroscience Assignment Points to consider: The cochlear organ is a distinct entity, which like other sensory receptors, functions to transduce information from the environment into an electrical impulse in the sensory nerve with which it is associated. Subsequently the sensory nerve conveys this information to the central nervous system so that one can become aware of the sensation and respond accordingly. The cochlear implant is used to restore the transduction capabilities of the cochlea when the hair cells which perform this function are irreversibly lost, and relies on the survival of the auditory neurons which make up the sensory nerve, as well as successful orientation of the electrodes implanted with those neurons. Lack of activity in a damaged cochlea leads to degeneration of its nerve supply, the degree of which impacts on the success of the replacement receptor.*hearing (p.590-) W4L4 The spinal cord, as a component of the central nervous system, consists of millions of neu rons, which at any given level may be travelling longitudinally to or from the brain or other spinal cord segments, more or less horizontally to convey information to other neurons in the same transverse plane, entering the spinal cord with sensory information, or leaving the cord to perform motor functions.Individual nerve cells receive multiple inputs and integrate information from various sources before carrying the electrical signal to the next neuron in the circuit, which will similarly have many inputs. The complexity of these connections would unlikely be replicable by an electronic device.Organisation *outline of sensory, motor organization (Ch. 18) *spatial organization (p.667) W2L2,3 Intrinsic Properties *pattern generators and necessary inputs from higher centres (p.742-) W2L4 Motor and Sensory Networks *motor control: motor neurons, local interneurons, brain stem and cortical descending pathways, propriospinal neurons (p.667-) W2L3 *spinal reflexes involve coordinated co ntraction of numerous muscles in the limbs (p.716-, 663) W2L3 *interdependence of systems, e.g...